What is Technical SEO?

Technical SEO looks at your organization’s website performance as an indicator of the website’s backend health. Technical SEO include optimizing site speed, having a modern website architecture, ensuring mobile performance, including structured data, fixing broken links, and auditing backlinks. These components all play a part in your website’s health and overall performance, and influence how AI and traditional search engine algorithms detect, crawl, and index your site. The better a website’s health and performance is, the better chances it can be included in AI summaries and present in organic search engine results.