Google Ads Grant Audit for Nonprofits
Getting Started with Google Ad Grants
Your nonprofit organization was awarded a Google Ads Grant — congratulations! Your in-house team opened the account and is either overwhelmed or it started developing ad campaigns for your nonprofit seeking donations, memberships, and volunteers, and you expected to see better results.
Google Ads is a complex platform that is constantly evolving with new updates, AI modules, campaign options, geotargeting, keyword options, quality scoring goals, as well as policy guidelines, which can present a steep learning curve and slow the success of your campaigns. We can help you either launch new targeted ad campaigns or assist in developing existing campaigns in line with your organization’s mission.
Why Have My Ads Stopped Spending?
A common problem we see is a Google Ads account that seems to be stuck or is not spending its ad credits. There are many reasons for this, including keyword choices, policy issues, or even audience targeting. Our ad grant audit will review your campaigns and look at all its elements for policy compliance to ensure your account retains the required performance factors such as the 5% CTR.
Our audit process typically takes 1-2 days. After we are finished, we will provide you with recommendations to take advantage of everything the Google Ads platform has to offer - from improving optimization scores to implementing new AI features. Your audit results are a roadmap to success. Either your team can run with it, or we can take a hands-on approach by optimizing and scaling up your Google Ads account for you.