What is SER?

SER, or Search Engine Results, are the website listings and advertisements we see on Google, Bing, DuckDuckGo, Yahoo, Brave, etc. after entering a search topic.

Because information, news, and social media are traveling at light speed, packaged up as easily digestible sound bites, this rapid delivery and consumption has shortened our attention span and conditioned many of us to primarily look at page one search results.

This ‘look at a glance’ tendency of page one search results has created a highly competitive environment, with advertisers vying to get their website and advertisements positioned on page one.

AI Overviews have become the new norm atop page one search results competing with advertisers for impressions.